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Experience

WHERE I’VE WORKED

Content Creator & Editor | Jan. 2025- Current

Contract/Freelance - Atlanta, GA

  • Current clients: Authentic Beauty Salon, Genuist Beauty, First Class Leadership, ATLPeachyEats

  • Content Creation & Video Editing

  • Social Media Management

  • Content Strategy & Ideation

  • Analytics & Adjustments

Social Media Manager | Jul. 2024- Nov. 2024

The Lauren Ashtyn Collection - Spartanburg, SC

  • Lead for TikTok and YouTube

  • Scheduled content 2x daily for 3 TikTok accounts within the beauty industry; Scheduled YouTube Shorts for 2 Channels with daily posts

  • Edited 8 minute long video for company’s main YouTube Channel

  • Filmed, Edited, and Re-purposed content for both short- and long-form content to be used on both platforms

  • Tracked analytics for each account on the platforms

  • Monitored the platforms to identify trending content applicable to the company

  • Created graphics and videos promoting events

  • Updated the Linkin.bio listing as needed

  • Daily engagement with followers through comments and/or direct messages

Marketing Manager & Office Manager | Aug. 2022- Dec. 2023

Primeau Productions - Simpsonville, SC

  • Utilized social media platforms like Instagram, Facebook, and LinkedIn to increase engagement and brand awareness by 10%.

  • Optimized YouTube videos leading to a 60% increase in viewers and subscribers for one client.

  • Scheduled 100+ YouTube shorts with SEO Optimization, resulting in client’s channel reaching 1,000 subscribers in under 6 months.

  • Managed social media software and CRM with Zoho One.

  • Designed product/service hand outs for distribution at conference booth.

  • Utilized Adobe Photoshop to design company banner for a national conference.

Education

WHAT I’VE LEARNED

Education | 2017-2020

Clemson University – Clemson, SC; Class of 2020

Bachelor of Arts; Communication & Brand Communication

Graduated Magna Cum Laude in 3.5 years

GPA: 3.91 | 4.0

Projects

WHAT I’VE DONE

During my time at Clemson University, I worked on projects that combined storytelling, strategy, and creative research... All of which shaped how I approach content creation today.
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Brand & Campaign Projects

Uniroyal | Brand Strategy Project (Spring 2020)
Developed a full communication strategy for an untapped market, including competitive research, social audits, and creative direction. Presented the campaign to Michelin management as part of the Erwin Center for Brand Communication.

Newman’s Own | Brand Revamp (Fall 2020)
Collaborated with a team to modernize brand positioning and messaging for Newman’s Own during my senior capstone seminar.

Social Media & Content Projects

PGA Tour TikTok Challenge | Spring 2020
Created a TikTok campaign concept for the PGA Tour through coursework in Social Media and Sports Communication.

Greenville Triumph Soccer Club | Fall 2019–Spring 2020
Worked on both research and TikTok challenge projects for Greenville Triumph Soccer Club, focusing on social media analytics, qualitative research, and audience engagement.

Sports Illustrated | NFL Draft Social Media Analytics (Spring 2019)
Analyzed social media performance and engagement around the NFL Draft through a Clemson Creative Inquiry project.

Campus & Community Storytelling

Division of Public Safety | Junior Fellow (Fall 2019)
Supported internal communication and crisis response efforts through Clemson University’s Division of Public Safety.

Clemson University | Fifty Years of Fraternity & Sorority Life (Spring 2020)
Contributed to a long-form storytelling project celebrating 50 years of Greek Life on campus.

Activities

WHAT I’VE BEEN A PART OF

These experiences helped shape my approach to storytelling, collaboration, and creative leadership — skills I still use every day through Scroll & Story Media.

Public Relations Student Society of America
Chapter Co-President · Chapter President · Public Relations & Media Coordinator
Spring 2018 – Fall 2020

Delta Zeta National Sorority
Fall 2017 – Fall 2020

Lambda Pi Eta
National Communication Association Honor Society · Inducted Dec 2019

Student Ambassador
Clemson University Department of Communication · Spring 2020

Omicron Delta Kappa
National Leadership Honor Society · Spring 2020

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